Does your firm want to improve—or create—its social media presence? It can seem a little daunting, but with the following tips, the process becomes easier.
1. Post links to your blog content.
One of the best ways to grow a following on social media is by giving your audience content they will find valuable, and chances are your blog is already full of the accounting information they need!
Not blogging? You should be! A study by HubSpot found that businesses that blog have 55% more website visitors! That’s a whole lot of potential clients.
2. Highlight your most valuable asset: Your people!
Your social messaging doesn’t have to be all about accounting, all the time. Posting about your employees is a great way to humanize your brand, showcase your in-house expertise, and let your audience get to know the people that make your company unique.
3. Leverage thought leadership.
You don’t have to create all the content yourself! Leverage existing thought leadership by sharing relevant posts from authorities in the accounting field.
Reposting information on the latest updates and trending topics will show that your firm stays on top of changes in the field.
4. Use video!
If you’ve looked at Facebook recently, you’ve probably noticed that video has taken over. That’s because videos are fun, highly shareable, and they make content very easy to digest.
Consider creating a short, animated video breaking down a complex accounting topic, or film a colleague explaining the effects of a recent standard update.
5. Interact and engage.
Don’t just post. Interact! If you want to build a community with your social media followers, you need to engage with them. Write comments, ask questions, and give feedback on your follower’s social messages.
Build relationships now, so your audience will know and trust you down the line when they might need your services.
That’s it! Five simple ways to improve your presence on social media that will increase brand recognition and trust. What is your firm’s social media strategy? We’d love to hear your tips! Share them in the comments or write to us on social media.
This post is published to spread the love of GAAP and provided for informational purposes only. Although we are CPAs and have made every effort to ensure the factual accuracy of the post as of the date it was published, we are not responsible for your ultimate compliance with accounting or auditing standards and you agree not to hold us responsible for such. In addition, we take no responsibility for updating old posts, but may do so from time to time.