This blog post was written by our marketing intern, Peti Koppanyi.
The summer of 2020 will surely be one that we all will remember for the rest of our lives. With COVID-19 forcing me to return home early from my study abroad semester in Budapest, I was sure that no companies would be welcoming new faces into their offices for internships. Large companies around the country were canceling their internships daily or moving them online. However, I got a strike of good fortune when Mike Walworth reached out to me and offered me a position as a marketing intern at GAAP Dynamics’ Midlothian office, only five minutes from where I lived! Small world!
Of course, I was a bit nervous to be working in an office building when Virginia had only just entered Phase 2 of the reopening plan. However, I commend the GAAP Dynamics team for their responsible efforts amid the pandemic. They only allowed a certain number of people in the office per day, strict social distancing was enforced, they had the office cleaned every single evening, and I was completely free to work from home whenever I wanted to, making this as comfortable of an internship as I could have hoped for.
Although I was hired as a marketing intern, I had such a holistic experience as I got the opportunity to dip my feet into many different facets of the company. A couple of these non-marketing activities were being a voice actor for our educational Vyond videos, and producing several training videos myself using Vyond. I never considered myself to be knowledgeable in digital animation, but with guidance from the DMLS team, I got the chance to try my hand in this field and create videos that I was truly proud of. This was honestly something I would never have expected to be doing when I signed up for this internship, but in addition to being a fun and creative break, constructing these videos made me appreciate the talent of the DMLS team even more for their ability to efficiently make these videos in such a smooth and polished way.
The marketing aspect of my internship was truly a unique one, as I could see that my contributions made me an integral part of GAAP Dynamics’ marketing efforts. A large portion of my marketing endeavors were spent in a marketing platform called HubSpot. This is where I managed a substantial portion of GAAP Dynamics’ contacts; I compiled these contacts into various independent lists so that we could target different types of contacts separately. Additionally, I assisted our CEO directly by drafting a multitude of emails to target several different contact lists, as well as promote our A&A “Your Way” campaign. I then got to analyze the performance of my emails and use that data to make changes to the content of my future emails in order to try and get the best possible performance out of them.
Working for a small company like GAAP Dynamics was the first time I have seen a team that works together like a family. Every day I could see the relationships and interactions of the people around me and how much each person was willing to sacrifice to help their teammates out. Whenever I had a question about anything, no matter how big or small, or needed help on a project, there was always someone there to give me a hand. These characteristics of GAAP Dynamics made me enjoy putting in the effort as I could see the direct effects of my contributions as they helped those around me. Instead of just doing “busy work,” I could see firsthand that my inputs were going directly towards the goals of GAAP Dynamics. The fact that I was able to see the fruits of my labor was what really made this internship a meaningful experience.
About GAAP Dynamics
We’re a DIFFERENT type of accounting training firm. We don’t think of training as a “tick the box” exercise, but rather an opportunity to empower your people to help them make the right decisions at the right time. Whether it’s U.S. GAAP training, IFRS training, or audit training, we’ve helped thousands of professionals since 2001. Our clients include some of the largest accounting firms and companies in the world. As lifelong learners, we believe training is important. As CPAs, we believe great training is vital to doing your job well and maintaining the public trust. We want to help you understand complex accounting matters and we believe you deserve the best training in the world, regardless of whether you work for a large, multinational company or a small, regional accounting firm. We passionately create high-quality training that we would want to take. This means it is accurate, relevant, engaging, visually appealing, and fun. That’s our brand promise. Want to learn more about how GAAP Dynamics can help you? Let’s talk!
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