Over the last few years, you’ve likely read countless articles and surveys preaching the importance of video content to your company’s marketing plan. This makes sense, as a survey conducted by Wyzowl noted that 87% of video marketers say video has increased traffic to their website, and 80% claim that video has directly helped increase their sales. Video has clearly become a pillar of social media content- according to HubSpot Research, 4 of the top 6 channels on which consumers watch video are social media platforms.

Video content is a tactful way to convey helpful information to your audience in a captivating and personal manner. Keeping it short, engaging, and mobile-friendly is key to creating content that your audience will enjoy, as well as perform well on social platforms. Accessibility is also an incredibly important aspect to keep in mind, and it’s easier now than ever to generate closed captions and audio transcripts so that all audiences can utilize your content. It’s safe to say that video will continue to claim a significant piece of online and social media marketing, so it’s a smart idea to start working on your video content library now.

Maybe you would love to get your video marketing plan off the ground, but you have no idea where to begin in terms of content. You’re not alone there- the same Wyzowl survey mentioned earlier noted that 17% of marketers who did not utilize video marketing techniques claimed that they don’t know where to start. If you’re excited to get started with video, but need some guidance on where to begin, here are some ideas that any type of company can utilize to jump-start your creativity.  Additionally, if you’re looking for tips on how to capture professional-looking footage yourself, check out Digital Marketing and Learning Specialist Julia’s blog post here- it’s easier than you think, we promise!

Video content ideas

About your company

If you’re just getting started in your video content creating journey, this is a fantastic place to begin. A company introduction or overview video is the perfect way to let your potential clients know who you are, what you offer, or what you stand for in a quick and concise manner. This type of video is incredibly valuable because it can be utilized for so many different purposes, including client emails, sales presentations, trade shows, and social media.

Example: Introducing GAAP Dynamics 

Personality & company culture 

These videos help your audience put a face to the name, allowing viewers to connect with you in a more personal manner. These videos could look like an interview with a team member about why they love working with the company, a behind-the-scenes glimpse of an office book club meeting, or an introduction video for a new employee. People love to connect with people- and especially in light of the COVID-19 pandemic, personal connection is particularly important now more than ever.

Example: Interview with Vicky Hale, Chief Learning Officer 

Product demo

These videos provide your potential client with insight into how your product or service works. These videos grab the audience’s attention by sharing a sneak peek of your product in use, and also helps them understand what to expect with their purchase. Keep these videos upbeat and concise to pique audience interest, and be sure to provide several avenues within the video and caption for your potential customers to reach out to you to learn more!

Example: Tour of the Revolution 

Educational 

Let’s be real- people love free stuff, and information is no exception. Educational videos covering hot topics in your field not only promote engagement on your online channels, but also help you build trust with your audience by solidifying your status as a knowledge leader. These videos can be utilized to promote a product or service that you offer relating to the subject, but should focus mostly on sharing helpful information with your audience.

Example: COVID-19: Top 5 Accounting Issues and Resources 

About GAAP Dynamics  

We’re a DIFFERENT type of accounting training firm. We don’t think of training as a “tick the box” exercise, but rather an opportunity to empower your people to help them make the right decisions at the right time. Whether it’s U.S. GAAP training, IFRS training, or audit training, we’ve helped thousands of professionals since 2001. Our clients include some of the largest accounting firms and companies in the world. As lifelong learners, we believe training is important. As CPAs, we believe great training is vital to doing your job well and maintaining the public trust. We want to help you understand complex accounting matters and we believe you deserve the best training in the world, regardless of whether you work for a large, multinational company or a small, regional accounting firm. We passionately create high-quality training that we would want to take. This means it is accurate, relevant, engaging, visually appealing, and fun. That’s our brand promise. Want to learn more about how GAAP Dynamics can help you? Let’s talk!

Disclaimer  

This post is published to spread the love of GAAP and provided for informational purposes only. Although we are CPAs and have made every effort to ensure the factual accuracy of the post as of the date it was published, we are not responsible for your ultimate compliance with accounting or auditing standards and you agree not to hold us responsible for such. In addition, we take no responsibility for updating old posts, but may do so from time to time.