This was my first year attending DevLearn, and I was very happy to see sessions that shared my enthusiasm for mashing creativity with learning. As a visual artist, I’m drawn to great storytelling and imagery. When creating eLearning for GAAP Dynamics, I try to do just that.
Keynote speaker, Josh Linkner, said it best.
“Embrace limitations to bring out creativity.”
There have been many times that I have hit a wall when using certain software. The first thought that usually goes through my mind is that we need a better program with all the bells and whistles, but then I must be realistic with the budget and come up with a different solution. Here comes the creativity fairy! After figuring out a workaround to my problem, I feel like I have gotten to exercise my brain and end up producing something better than I first thought was possible. It’s a nice reminder that when I feel stifled while programming, I need to think outside the box for a solution.
Here at GAAP Dynamics, we are known for creating memorable and unique accounting training. We are constantly finding new ways to engage our learners with content that is normally difficult to digest. During the learning conference, I went to a session called, Finding Your Muse: Story-driven Learning Experiences, where we discussed various story elements that may be useful in eLearning. Why do stories matter in learning theory? A learner wants to be captivated and have a reason to continue the course. Do you remember your old English class where you had to learn about characters, plot structure, and setting? Well, these are the same story elements that we at GAAP Dynamics think about when creating our animated accounting videos! By having a fun story attached to the accounting content, we hope the material sticks with everyone who has taken the course.
By definition, accounting is a numbers game. Most training on the market is either reading document after document, case study after case study, or watching a very dry and drawn-out webinar. If you’ve taken a course with GAAP Dynamics, then you already know that we have changed the game when it comes to accounting and audit training. One example of how we've accomplished this task is by integrating fun imagery into what would usually just be countless words and numbers. In the DevLearn session, Creating Engaging eLearning with Visuals, we were tasked with designing a guide on how to make a peanut butter and jelly sandwich using only images. Now, we know we can’t only use images in our courses, but it did put into perspective that our visuals need to be purposeful. We could put an interesting image just to fill space on the screen, or, the better option, we could use an image that helps you remember that accounting concept.
Overall, year one at DevLearn was fun and useful. I'm excited to create new courses that will help CPA’s achieve success in their respective fields!
About GAAP Dynamics
We’re a DIFFERENT type of accounting training firm. We don’t think of training as a “tick the box” exercise, but rather an opportunity to empower your people to help them make the right decisions at the right time. Whether it’s U.S. GAAP training, IFRS training, or audit training, we’ve helped thousands of professionals since 2001. Our clients include some of the largest accounting firms and companies in the world. As lifelong learners, we believe training is important. As CPAs, we believe great training is vital to doing your job well and maintaining the public trust. We want to help you understand complex accounting matters and we believe you deserve the best training in the world, regardless of whether you work for a large, multinational company or a small, regional accounting firm. We passionately create high-quality training that we would want to take. This means it is accurate, relevant, engaging, visually appealing, and fun. That’s our brand promise. Want to learn more about how GAAP Dynamics can help you? Let’s talk!
This post is published to spread the love of GAAP and provided for informational purposes only. Although we are CPAs and have made every effort to ensure the factual accuracy of the post as of the date it was published, we are not responsible for your ultimate compliance with accounting or auditing standards and you agree not to hold us responsible for such. In addition, we take no responsibility for updating old posts, but may do so from time to time.