The world of eLearning, like technology itself, has been rapidly changing and evolving as the software has become easier to use, more accessible and more sophisticated. At GAAP Dynamics, we had always acted as the instructional designers and subject matter experts on eLearning projects for our large multinational clients related to accounting and auditing training. However, it wasn’t until I started at the company in 2012 that we began to actually develop eLearning courses using rapid authoring tools such as Adobe®Captivate® and Articulate® Storyline® — and we’ve learned a lot along the way! Come with me on a journey as I chronicle the seven lessons that I’ve learned (so far) on my path toward eLearning enlightenment!
Lesson 1: This isn’t PowerPoint
How many times have you had to sit through the pre-recorded, talking head and slide-drive combo? Unfortunately, this seems to be the norm related to accounting training. Let’s be clear: This is not the way to engage the audience in an online environment. Instead, it’s an open invitation for participants to multi-task, check their emails, file their nails or really do anything except pay attention.
Be better than the slide drive! Rapid authoring tools have made it easy to quickly and efficiently create engaging and interactive eLearning. We may have all gotten our start in PowerPoint, but rapid authoring tools are much more than PowerPoint. These tools give you many more options than static slides with a linear progression. Consider taking learners on a journey through branching activities and scenarios. Use interactivities — not only to keep your audience awake and involved, but also to allow them to put their newly learned skills to the test through practical examples. Think outside the PowerPoint box and let your creativity shine!
Lesson 2: Use the “right” amount of voice
Voice is important. It can be the lifeblood of your module. It sets the tone and the pace for the learner. But what is the “right” voice? Is it male or female? Is there narration on every screen? How much narration do you need? We have seen and done it all over the course of our eLearning adventures … all the way from professional voice talent on every slide with characters and backstories to modules with only about 30 seconds of voice every five or so screens.
Here’s what we’ve found:
- There is such a thing as too much voice! Avoid repeating information that is already presented on the screen. Narration should be used to supplement what is on the screen or give additional insight.
- There’s also such a thing as too little voice. Too little voice can feel random or out of place. You run the risk of losing your participants’ attention. People don’t want to listen to every word, but, conversely, they also don’t want to have to read every word.
- Voice plus a static screen is not a good combination. If there is a significant amount of narration, it is always good to have something visually interesting happening on the screen to capture the audience’s attention.
- Keep it conversational. No one wants to sit and listen to someone read the accounting literature verbatim. Paraphrase. Put it in your own words. Keep the tone light and explain complex topics in a simple manner like you’re talking to a friend.
- Know your audience! This will help you determine many of the questions you’ll need to answer when including voice in your modules — how much voice should you use, what should the tone be, should the voice be female or male? The answers will depend on who your audience is and what you’d like to convey to them.
Lesson 3: Save plots and stories for the movies
So, here’s the thing — not every module we’ve created has been a home run! One of the best learning experiences we had was a module we created for a global accounting firm called Mission Possible: Deferred Taxes. This course had it all: flashy animation, characters dropping in from the ceiling like in the movies, a professional voice actor and an over-the-top plot. Sounds good, right? Well, participants hated it.
Why? All of those fancy effects, plots, and characters came at a cost: the participants’ time. The feedback was that they didn’t have time for this. Cut to the chase. So, entertain your audience and have fun, but remember to stick to what participants really need to know!
Lesson 4: Participant interactions = Engagement = Learning
What’s the best way to learn? By doing! So make sure to engage your audience with a plethora of interactivities. Most rapid eLearning software comes preloaded with lots of options regarding participant interactions, but if you’re feeling adventurous, you can always create your own via advanced actions, triggers, or variables.
So, what’s best practice? Well, generally it’s best to engage learners every three to five screens, which translates to every one or two minutes, to ensure that participants are actively involved in the content. Why so much interaction? It increases engagement, which in turn increases learning.
Interactions should be intentional and well planned. What do you want the learner to know? Do you want them to be able to make certain decisions or perform certain procedures? Maybe you just want them to acquire certain knowledge? Design interactions that will help you to accomplish these objectives. These interactions can be simple — from click-to-reveal activities — to quiz questions or knowledge checks — to advanced interactions like scenarios or other branching activities. Figure out how to engage your participants, and they’ll actually learn!
Lesson 5: Chunk it up
Studies show that the average adult attention span lasts a mere five minutes … FIVE MINUTES! But, we live in a world where online training is usually denominated in 60-minute segments. So what do we do? Well, we’ve found that “chunking up” the learning into 10 – 15 minutes bites is optimal. It allows learners to take in pieces at a time, when and where they want. No longer do learners need to sit at a screen for hours at a time. They can take the training as long as they have 10 – 15 minutes to spare, like on the commute to work (if they’re not driving!).
What about accountants who need CPE credits? Don’t these courses need to be a minimum of 50 minutes long? Well, we haven’t quite solved that problem (yet). However, in March 2015, the Maryland State Board of Public Accountancy voted unanimously to adopt final CPE regulations for nano learning, or 10-minute CPE increments. Maryland joins Ohio in the official approval of allowing this new format for CPE, although other state societies are actually considering it as well which we think makes a lot of sense!
Lesson 6: Don’t underestimate time needed for testing
Anyone who’s ever created an eLearning module using rapid authoring software knows the drill. Create. Preview. Tweak. Preview. Tweak again. Preview again. Publish. Test. Tweak. Republish. Test. Sometimes it can feel like a never-ending cycle!
If we are being honest, we totally UNDERESTIMATED the time needed for testing in our first large eLearning project for a global accounting firm. We learned the hard way that sometimes it takes almost as many hours making sure that the module runs correctly before sending it to the client as it does to design and develop the content. Furthermore, we learned that just when you think it is ready, testing continues once the client has loaded it onto their learning management system. The moral of the story is to adequately consider testing when preparing your budget or risk losing your shirt!
Lesson 7: We are still evolving
The most important lesson of all is that the eLearning world is rapidly growing and evolving, and you, as a developer, need to continue to grow along with it. If I were to look back at our first efforts in eLearning, I would probably be embarrassed by what I saw! We have grown so much since those early days … and we know there is still much more to learn!
Not only have we grown and evolved, but the rapid authoring software available to developers has, as well. Articulate® Storyline 2® has introduced cool new built-in interactions like sliders and markers. Adobe® Captivate® is the first eLearning software to introduce the concept of responsive design so that modules can be viewed on any size device, which is incredibly exciting since it eliminates duplication of development efforts!
That is what makes eLearning awesome — there is always something new to learn. Also, there is a huge eLearning community out there that can help you do it! So get out there, look around for inspiration and continue to challenge yourself! Go on your own path of eLearning enlightenment and save the world from the boring slide drives! As always, we’re here to help.
We’re a DIFFERENT type of accounting training firm. We don’t think of training as a “tick the box” exercise, but rather an opportunity to empower your people to help them make the right decisions at the right time. Whether it’s U.S. GAAP training, IFRS training, or audit training, we’ve helped thousands of professionals since 2001. Our clients include some of the largest accounting firms and companies in the world. As lifelong learners, we believe training is important. As CPAs, we believe great training is vital to doing your job well and maintaining the public trust. We want to help you understand complex accounting matters and we believe you deserve the best training in the world, regardless of whether you work for a large, multinational company or a small, regional accounting firm. We passionately create high-quality training that we would want to take. This means it is accurate, relevant, engaging, visually appealing, and fun. That’s our brand promise. Want to learn more about how GAAP Dynamics can help you? Let’s talk!
This post is published to spread the love of GAAP and provided for informational purposes only. Although we are CPAs and have made every effort to ensure the factual accuracy of the post as of the date it was published, we are not responsible for your ultimate compliance with accounting or auditing standards and you agree not to hold us responsible for such. In addition, we take no responsibility for updating old posts, but may do so from time to time.