What do I post? 4 ideas to create engaging social media content
woman drinking coffee while reading social media on phone

What do I post? 4 ideas to create engaging social media content

It’s safe to say that social media is a super important marketing element for any brand – it helps your company connect with potential customers, engage with current fans, and share new and exciting company offerings. However, it can be tough to come up with ideas for content that will engage your viewers. Luckily, some of the best content to utilize for your social media posts is probably already in your hands! Today, we’re sharing our top four ideas for utilizing your current content to create engaging social media posts!

#1: Accolades & quotes

Sharing key accolades and quotes is a great way to demonstrate the impact and relevance of your brand. With permission, sharing testimonials from past clients can be very impactful, and is a perfect way to showcase past successes to potential customers. Similarly, sharing key quotes from your company’s leadership – about your brand, company values, your product, or relevant industry comments – is a great way to display leadership in your industry and expertise in your field. To best share these quotes, don’t just hide them away in a post caption – instead, create an eye-catching graphic that will grab viewers’ attention, or better yet, ask past clients to record a short video sharing what they loved about your product or service and why they would recommend you to others.

social media notifications coming off of phone

#2: Team introductions & behind-the-scenes

Adding a personal touch to your social media posts helps a brand feel less like a company and more like a friend. Keeping these posts personal and visual are important. Introduce new team members by sitting down with them for a fun, low-key interview – and be sure to share pictures so followers can put a face to the name! Share company teambuilding events with short, informal videos that provide viewers with a sneak peek of the fun your team has behind the scenes.

madi blog post image

#3: Product in use

Providing your followers with a sneak peek of your product or service helps them understand how it will work, and also helps them picture themselves utilizing it. Videos walking a viewer through the user interface of a program, photos showcasing a popular product in use, and posts explaining helpful troubleshooting techniques are all posts that will resonate with your followers. And of course, don’t forget to let followers know how to contact you with any questions they may have about these products, to encourage conversation with your target audience!

#4: Premium content & free resources

You can make page after page of beautiful useful content for your viewers – but it isn’t helpful to anyone if they never see it! Free knowledge resources such as your company blog showcases the depth of your expertise, and helps followers view you as a knowledge leader in your field. Premium downloadable content like pamphlets, infographics, and eBooks are perfect to share on your social media platforms. Try sharing snippets from them that are visual and eye-catching – a great photo or helpful infographic – and guide followers to your website to download the entire resource.

Follow us on YouTube, Facebook, LinkedIn, and Twitter for more updates. Looking for more tips? Check out Julia’s post containing even more social media tips for accounting firms – or anyone who wants to give their social media content plan a jump-start!

About GAAP Dynamics  

We’re a DIFFERENT type of accounting training firm. We don’t think of training as a “tick the box” exercise, but rather an opportunity to empower your people to help them make the right decisions at the right time. Whether it’s U.S. GAAP training, IFRS training, or audit training, we’ve helped thousands of professionals since 2001. Our clients include some of the largest accounting firms and companies in the world. As lifelong learners, we believe training is important. As CPAs, we believe great training is vital to doing your job well and maintaining the public trust. We want to help you understand complex accounting matters and we believe you deserve the best training in the world, regardless of whether you work for a large, multinational company or a small, regional accounting firm. We passionately create high-quality training that we would want to take. This means it is accurate, relevant, engaging, visually appealing, and fun. That’s our brand promise. Want to learn more about how GAAP Dynamics can help you? Let’s talk!


This post is published to spread the love of GAAP and provided for informational purposes only. Although we are CPAs and have made every effort to ensure the factual accuracy of the post as of the date it was published, we are not responsible for your ultimate compliance with accounting or auditing standards and you agree not to hold us responsible for such. In addition, we take no responsibility for updating old posts, but may do so from time to time.

Virtual A&A Update for Accounting Firms
Virtual Options for Your Firm's A&A Updates

Comments (0)

Add a Comment

Allowed tags: <b><i><br>Add a new comment:

Ready To Make a Change?

Cookies on the GAAP Dynamics website

To give you the best possible experience, this website uses cookies. By continuing to browse this website you are agreeing to our use of cookies. For more details about cookies and how to manage them, please see our privacy policy.